TOP LEFT: Grace M. Castro and Susie Rekechensky, Phairytale Founder. TOP RIGHT and BOTTOM LEFT: Factory fans. BOTTOM RIGHT: Fashion Poet, Annie Vazquez, took this baby home. 

TOP LEFT: Grace M. Castro and Susie Rekechensky, Phairytale Founder. TOP RIGHT and BOTTOM LEFT: Factory fans. BOTTOM RIGHT: Fashion Poet, Annie Vazquez, took this baby home. 

By: Grace M. Castro (originally posted on August 1, 2012 on DistrictFactory.com)

I have three of her one-of-a-kind rings, a bracelet, and a necklace I bought as a gift for a friend that I have yet to part with (i’m looking for alternatives). The “her” I refer to is Susie “Soozay” Rekechensky, President and Creator of Phairytale, and the supplier feeding one of my addictions, jewelry. Rekechensky has an impressive collection that in short can be defined as thoughtfully pieced together one-of-a-kind finds. 

There is a debate as to whether I found her or she found me but five great pieces into my collection, I think we're glad to have found each other (insert happily ever after?). Since our first meeting she’s been featured on NBC 6 TV and on several popular sites like Daily Candy, Refinery 29, and Miami.com, to name a few. Rekechensky has popped shop at The District Factory from the very beginning and for four months I’ve had the chance to watch her in action as she photographs customers who try on her pieces to show them how fabulous they look. Yes, she makes everyone feel like a star (or princess?) in her jewelry.

TOP LEFT: Freaky deaky vintage brothel chip bracelet by Phairytale. TOP RIGHT: Blooming gold one of a kind vintage cocktail ring by Phairytale. BOTTOM LEFT: Rekechensky's numero uno. A handmade brass heart from india that she acquired at an estate sale from this amAZing woman who is no longer with us, but her energy lives on in this truly one-of-a-kind piece. BOTTOM RIGHT: Single chime limited edition necklace by Phairytale.

TOP LEFT: Freaky deaky vintage brothel chip bracelet by Phairytale. TOP RIGHT: Blooming gold one of a kind vintage cocktail ring by Phairytale. BOTTOM LEFT: Rekechensky's numero uno. A handmade brass heart from india that she acquired at an estate sale from this amAZing woman who is no longer with us, but her energy lives on in this truly one-of-a-kind piece. BOTTOM RIGHT: Single chime limited edition necklace by Phairytale.

I had a chance to visit her workshop at home. By the way, side note, I’m totally obsessed with workspaces. I love to see where people make magic but I digress. The jewelry, the random objects, supplies, tools, all hung throughout...not an inch of surface to spare. My eye literally jumped from one object to the next like a kid in a candy store. I wanted to know more and she was all the more happy to share, allowing us to step inside her Phairytale. What you’ll find? Rekechensky’s feet are firmly planted on the ground.

TOP LEFT: These cute little files make shaping and smoothing my metal all possible. TOP RIGHT: Random vintage goods. This little guy became a fierce statement necklace. BOTTOM LEFT: Nothing better than bulk chain and butterflies. BOTTOM RIGHT: Pliers and cutters oh my! These little tools are like phairy dust to making jewelry.

TOP LEFT: These cute little files make shaping and smoothing my metal all possible. TOP RIGHT: Random vintage goods. This little guy became a fierce statement necklace. BOTTOM LEFT: Nothing better than bulk chain and butterflies. BOTTOM RIGHT: Pliers and cutters oh my! These little tools are like phairy dust to making jewelry.

TELL US YOUR VERSION OF A MODERN DAY PHAIRYTALE AS IT RELATES TO YOUR JOURNEY AS A DESIGNER?

I find myself gravitating to unlikely role models who are conquering their own personal challenges in life and business. I’ve always been drawn to Bethenny Frankel, entrepreneur, talk show host, and former Bravo reality star. We all know her success story, but for me it is the personal growth successes she has overcome that really speak to me. Her world is not comprised of perfection, but somehow she navigates through the chaos with repeated success.

SIDE NOTE: I love, love, Bethenny.

The phairytale of today is not quite as fancy and perfect as those we remember as a kid, but the most important thing is to own your version of a phairytale each and everyday. Let that dreamer inside of you soar while cultivating your fabulous journey in this life.

WHAT ABOUT THIS PROCESS CAN SOMETIMES MAKE YOU SECOND GUESS YOURSELF? HOW DO YOU TUNE OUT THE NEGATIVE STUFF?

This is probably the biggest challenge for me. When you create from your heart, you are exposed and become quite vulnerable. You are allowing others to see something that is so special to you.

The first showing of my jewelry to the public did not go so well. Family and friends nudged me to do a local art show. With their support it was a success, but the general public just didn’t get it. I was pretty defeated and crawled back into my safe place for about a year. Looking back now, I know that time was crucial for me to grow as a designer and businesswoman. My second time out was seamless and the jewelry sold itself. I knew I was onto something special and finally everyone else did to.

Negativity can be a vicious cycle. I have a daily ritual to ward of the bad vibes of morning exercise with Jillian Michaels DVDs and meditating with my Gabrielle Bernstein meditation MP3s. I also do yoga twice a week with the most amazing teacher, Eugene at Naam Yoga Miami. This routine keeps me grounded and allows my brain to have room to dream.

I also surround myself with good people who love me and support my vision. This perfect little bubble allows me to grow in a safe environment and it prepares me to be strong while traveling outside of this bubble. At the center of this bubble is my hubby and business partner, Roman. He pushes me in so many ways, but also gives me a solid foundation to stand on. His love and support make it all possible.

SIDE NOTE: Roman can throw down in the kitchen. Susie is a happy girl.

WHO’S BEEN YOUR MENTOR AND GUIDE ALONG THE WAY?

I signed up for an art jewelry class at the ArtCenter/South Florida and there I met my instructor Ruth Avra (ruthavra.com). I honestly had no idea where this course would take me, but I knew I had to activate my vision and this was the first step. I learned how to saw, drill and solder anything and everything with the guidance of Ruth.

With her open and honest support, my vision came to life. She took me under her wing and showed me the way not only with my craft, but also with the jewelry business. She is an amazing designer, teacher and friend. She has become a trusted confidant in business and in life. Any challenge I face along the way she is there with open arms and for that I am truly blessed and grateful that our paths crossed.

DESCRIBE YOUR “DAY JOB”? HOW DO BALANCE THAT JOB WITH WHAT YOU WANT TO RUN HOME AND WORK ON?

I work for a marketing company as a senior art director. My day-to-day work consists of various print and web projects for our list of clients.

I try to draw a clear line between my day job and phairytale. I dedicate myself 100% four days a week to my career as a graphic designer and the other three belong to phairytale. It’s a bit of a challenge to fit it all in and keep my head screwed on straight.

With phairytale, I’ve been very fortunate to build a trusted clientele base that allows me the flexibility and patience to create their custom one-of-a-kind pieces. Right now, I have about 7 custom projects in the works and the most crucial component is structure and time management. I am a Libra who craves balance and order. I’m always striving to find a better way to get it all done and get it done properly while trying to stay out of my own way.

HOW DO YOU DEFINE SUCCESS?

Doing what I love for a living while building a company and brand that will allow others to embrace and live their very own personal phairytale.

SIDE NOTE: The District Factory is founded on the belief that you can make a living doing what you love.

WHAT’S THE SECRET TO HAPPY SATISFIED CUSTOMERS?

We treat our clients with respect and truly listen to their needs and sometimes that goes beyond selling them a piece of jewelry. My clients are truly connected to their pieces on a deeper level. There is a heartbeat in every piece of phairytale jewelry and our customers can feel it.

Jewelry is such a personal part of your whole vibe. I feel it’s the heartbeat of your wardrobe. We want to empower women to take charge of their personal style and phairytale gives you the courage to be brave in life and express yourself through accessorizing.

TELL ME A STORY OF HOW ONE OF YOUR PIECES CHANGED OR IMPACTED SOMEONE’S LIFE?

My very first custom client was a yoga student of my sisters. She was actually the very first sale on my Etsy site. After she received her new ring, she contacted me about creating some custom pieces from her existing private collection of jewelry. She sent me a huge box of goodies along with a letter that described in full detail how she viewed my work, she truly got my vision and to be honest I got a little choked up. She sent me pieces of jewelry from her mother, grandmother, and first piece of jewelry from her husband, jewelry given to her from her late father, and lots of other goodies from her days as a young hipster.

To date, I’ve made numerous pieces for her, her daughter, and her sister-in-law who is battling cancer. With each item I make for her, she tells me how connected she feels to the piece. We truly breathed new life into things that were sitting in a drawer and gave them a new lease on life.

WHICH ITEM HAVE YOU CREATED AND CAN’T PART WITH?

My favorite piece of phairytale is a necklace I call { the heart of patricia }. This piece is my own personal talisman. I wear it almost everyday and I miss the way it makes me feel when I don’t wear it. The heartbeat of this piece is the large brass heart that hangs centered on a long scroll chain directly over my naval chakra.

Patricia acquired this handcrafted brass heart in her travels to India. I learned all about Patricia from her grieving husband as he opened up their home and allowed others to purchase her most sacred belongings at an estate sale. Patricia was a clothing designer who traveled the world to curate her own personal collection of things. I spent hours in her home taking it all in and listening to stories about her from her husband. She had a bit of an obsession for hearts and you could see this love of hearts in every aspect of her life. Ironically, it was her heart that gave up on her and that is why it makes me feel like I have a little piece of her around my neck. Although, I never met this woman, I can feel her presence and it is something quite special.

WHAT’S NEXT FOR PHAIRYTALE?

Expanding the phairytale brand to a wider audience through various avenues while collaborating with local designers and business owners. In addition, we want to raise awareness of the importance of supporting local business owners.

The phairytale brand will consist of classic one-of-a-kind jewelry with the future additions of new products that will further enhance the phairytale way of life, which is empowerment through self-expression and fabulous style. My phairytale chick is a special breed and her possibilities are endless.

SIDE NOTE: Did I mention how I’m looking forward to the full-speed unveil of her collection of reconstructed handbags that are pieced together with spare parts and random objects, just like her jewelry. Not to many people doing that, huh?

HOW TO FIND OUT MORE? LET ME COUNT THE WAYS:

WEBSITE:

http://www.phairytalejewelry.com

ETSY:

http://www.etsy.com/shop/phairytale

FACEBOOK:

http://www.facebook.com/phairytale 

TWITTER:

http://www.twitter.com/phairytale

PINTEREST:

http://pinterest.com/phairy

... and at THE DISTRICT FACTORY on AUGUST 11!

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